AHD / GLÜcklichding

Glücklichding Ice Cream Truck

 

Standard Truck Design

 

Identity proposal for an Ice Cream pop up. Focussing on events, the brand needed to adapt to different environments, from Germany’s largest outdoor rock festival to Summer fairs on the Baltic Sea.

 
 

AHD / ANTIPODES CAFE

Anaphylactic Shock Peanut Butter

 

ASPB Logos / Crunchy Spec Ops and Smooth

 

Visual identity for Berlin’s premier NZ coffee shop’s (sadly no more) own brand Peanut Butter. As per the owners, this one was set to divide.

 

ASPB Logo

ASPB Logo (alternative version)

 

AHD / TORTUGA CYCLES

Slowcial

 

People of the Woods / Gravel Rides

 

Berlin’s premier purveyor of Surly bicycles, Tortuga Cycles, have become friends of mine. Mainly as they let me make cool stuff for them. And they’re nice. And they sell Surly bikes.

I’ve created a lot of material to promote their #slowcial rides, the TAF team and for special events.

 

Proposals & Stickers / Gravel Rides

 

Birthday Party Sprint and ’La Sdrucciolona’ Ride

 

Tortuga Aighters Faction Team Jersey

 

AHD / FLIP VINTAGE

Flip Vintage Est. 1978

Genuine happy place. I’ve been visiting Flip Vintage since I was 18 years old… And now I’m creating some patches with them. I’m rather happy about this.

 

Est. 1978 Patch

 

Est. 1978 Proposals

 

AHD / JACS

Much Needed Morale Patches

JACS was a veteran run company making military grade modular baby and equipment carriers.

A lot of their clientele were ex or indeed, still active, service members, so the morale patches became a bit of a military / video game / movie nerd-fest, i.e. enormous fun.

‘First Born’ is based upon the airborne insignia, ‘Embrace the suck’ being a visual play on the military expression, ‘Dadpool’ a hopefully obvious one and finally ‘Minimi’ a joke based upon the FN Minimi machine gun.

 

Morale Patches

 

AHD / JESSILYN AND NEIL CALDERWOOD

Jessilyn & Neil’s Wedding

Jessilyn and Neil are big into bikes. Riding across South Korea, Vietnam and Ireland on a tandem big. They’re also big into Baldrick, their Jack Russell Terrier. I mean, is there a better kick off than that?

 

Wedding Invite

 

Wedding Invite Proposals

 

AHD / LOCAL HERO

Local Hero Lettering

Brush drawn lettering, cleaned up in Procreate for local hero, a film production company. The lettering formed the basis of their brand identity.

 

Lettering sketches

Clean Version