FJORD / AUDI

100 Days

Challenge

Mobility is no longer defined by access to a car. It’s defined by an individuals access to, and use of, a series of different types of transport.

Even after COVID, which has see mobility services stripped away for economic reasons, the apparent boom in car sales is still down 13% on previous years.

Prior to lockdown, electric vehicle sales set records globally and became much more prominent in consumer markets. Uber and Lyft went public with 1.4 billion users worldwide, approval was granted for drone deliveries, access to car-sharing and pooling saw a boon and electric bikes and scooters took over our cities.

At the same time, automotive manufactures were also feeling the cost of stricter emission regulations and slowing sales.

Audi, well aware of these developments looked to Fjord Berlin to help them navigate these trends, both current and future, to better position themselves in the market.

Solution

Seven senior managers from Ingolstadt came to Berlin to spend 100 days in workshops and exercises, as part of a greater sprint, to not only create a roadmap for possible variance, but also an assessment of current management processes and structure.

The ultimate goal being, these learnings would be taken back to Ingolstadt and evangelised by the participants.

100 diverse business concepts were developed, based around MaaS concepts, and gradually refined and reduced to seven business proposals. One of which was taken to MVP.