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Electrolux - Website
On this occasion I had the pleasure of working with Head London on some of the new Electrolux site.
Quite a complex project, as not only did this need to be truly global, and subsequently adaptable (there are numerous variants of the Electrolux brand) but it also needed to feel ‘editorial-esque’ in it’s approach. Fortunately, the brand does have some serious innovation that we could tap into and some darn nice products to boot. I still want the oven that ‘scans’ your chicken to determine the cooking time, then I really, really wanted a steam/ sauna/shower after working on Ideal Standard. On a final note, I have to say I am both appalled and embarassed to see on their flickr photostream, on two, yes two, seperate occasions I am pictured completely ignoring birthday celebrations going on around me. and yes, I like to think it's dedication to work. But, I’m sorry none-the-less.
